If Content is King, Keyword Research Must Be The Queen

Keyword research, without a doubt, is the key to being profitable for the long term online. The reason for this is really quite fundamental. To be profitable in any business, you need to provide your customers with something they want. The way to find that out is by identifying what they are asking for in their search engine queries.

Basic Keyword Research Can Be Done By Anyone

Thanks to the Google Adwords Keyword Tool, basic keyword research can be done by anyone. By basic, I mean finding the words and phrases that are being most searched, as well as, how often. In addition, Google lets us know how much competition there is using each keyword. This is where the real challenge comes into play.

Just using keyword research to identify the most searched words in no way ensures any marketing success. The trick is to find high search volume keywords with low enough competition that will enable the online marketer to get their site indexed and ranked by Google with a goal to be on the first page listing.

Keyword Research Is Not An Exact Science

It is important to remember that the keyword research process, although it is a science, it is not an exact science. It is easy to get lost in the process and lose site of one very critical factor. Once you decide on a keyword for your marketing effort, make certain your product is what people who type in that keyword really want. Don't fall into the trap of trying to force your product to fit a market just because the keyword research showed millions of searches and very little competition. That is a certain recipe for failure.

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keyword research

keyword research

keyword research